Social Media Marketing and Managing: Maximizing Resources and Minimizing Problems.
While department Twitter and Facebook accounts are commonplace, few agencies are using social media tools effectively. This program will show you how to implement a P.I.E.R.S. marketing strategy integrating old, new and social media. In addition you’ll learn what policies and guides to use to keep social media use in your agency on target and out of hot water. Most importantly this program will show how to engage, accelerate and analyze your use of social media to ensure that you’re getting enough bang for your buck and help your agency engage community support, raise funds, promote life safety education, and improve service delivery.